Video Audience Measurement Market 2027 | Emerging Technological Trends, Future Growth and Business Opportunities
The latest market intelligence report offers valuable insights into the prevailing growth opportunities for the global Video Audience Measurement market and its intensely competitive scenario. The insightful data and information in the report have been gathered from a wide range of primary and secondary sources. This market report on Video Audience Measurement provides detailed information about the latest developments, trade regulations, import-export analyses, production analysis, and value chain optimization. It also analyses the impact of localized market players.
The global video audience measurement market size was significantly robust in 2020 and is expected to register a rapid revenue CAGR growth over the forecast period. Increasing number of viewers on Over-The-Top (OTT) media platforms, rising preference for Internet of Things (IoT) devices, increasing video content among rapidly expanding audiences during and after COVID-19 lockdowns and social distancing norms, and rising investment in R&D activities by key market players are key factors driving revenue growth of the global video audience measurement market. Also, advancements in connectivity and digital electronics and entertainment technologies have changed the concept of the television set, and the advent of smart TV sets with Internet connectivity has further resulted in more enhanced viewer experience.
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